La Sfoglia d’Oro

This was a rebranding project for La Sfoglia d’Oro, a local coffee, pasta, and pizza shop based in Italy. The old logo was outdated and similar to those of competitors. I studied the company and found that what differentiates this shop from others is the charisma and humor of the owner, as well as the variety and fluidity of the offerings. I translated these values into a happy face with a wink, symbolizing humor, and incorporated round shapes like pizza and coffee cups, along with lines representing pasta. The round wordmark completes the face, and the fluid font represents the multiple products and services the shop offers compared to similar businesses. The happy face is also an effective way to attract younger clients.